RefreshQueue

Monday queue · Google Search Console

Every Monday, the URLs that lost the most Google clicks.

RefreshQueue is a decaying-page queue for SEO agencies and in-house content leads. Ranked by absolute lost clicks from Search Console — not an Ahrefs estimate, not a percent-drop sort, not a dashboard you forget to open. Pattern-tagged. Briefed. We never publish to the live site.

Join the waitlist See the Monday email $49 / 1 property · $278 / 10
From
RefreshQueue <monday@refreshqueue.com>
Subject
Northline Mechanical — 8 pages lost 1,398 clicks
Sent
Monday, Aug 24, 2026 · 7:02 AM ET

RefreshQueue · Monday queue

Northline Mechanical

Property sc-domain:northline-mech.com · 28d ending Thu Aug 20 vs prior 28d · finalized GSC only (not through Sunday — Search Console still lagging)

Eight URLs lost 1,398 clicks against the previous 28 days. Ranked by absolute loss. Nothing in this email was published anywhere.

# URL Pattern Clicks 28d Prev 28d Lost
1 /guides/heat-pump-rebates CTR-only 841 1,253 −412
2 /blog/furnace-tonnage-calculator Collapsed 190 477 −287
3 /locations/aurora-co-ac-repair Held 406 600 −194
4 /blog/when-to-replace-a-water-heater Collapsed 211 367 −156
5 /services/air-duct-cleaning CTR-only 268 389 −121
6 /guides/seer2-what-changed Held 322 420 −98
7 /blog/boiler-vs-furnace Collapsed 143 219 −76
8 /resources/maintenance-checklist CTR-only 201 255 −54

Brief · #1 of 8 · half page

/guides/heat-pump-rebates — CTR-only, −412 clicks

Impressions held (22.1k → 21.8k) and average position barely moved (2.4 → 2.6). The page is still being shown. It is losing the click. Queries giving up the most clicks: “colorado heat pump rebate”, “heat pump tax credit 2026”, “heat pump rebate amount.”

  • Title and H1 still read like a 2025 IRA explainer. The SERP is now state utility + 2026 dollar figures.
  • Rewrite the lede around this year’s amounts and eligibility. Keep the URL.
  • Add a two-column table: federal credit vs Colorado (Xcel / Black Hills) rebate, with dates. Cut the paragraph that still cites last year’s cap.
  • Do not expand this into a heat-pump buying guide. That is a different URL and a different query cluster.

Writer time: about half a page of new copy plus a table. Not a republish. Not a new URL.

Sample Monday email for a fictional mid-market client property. Numbers are internally consistent with the three pattern rules. They are not a case study and not a traffic promise.

How the queue is built

Absolute lost clicks. Then a tag. Then a brief.

Percent-drop sorts surface thin URLs that went 12 → 4. Those do not pay for a writer. A page that leaked 400 clicks does.

  1. 01 · Source

    Search Console, read-only

    We pull finalized web results for the property you connect. No crawl index, no clickstream, no “estimated traffic.” If GSC did not record the click, it is not in the queue.

  2. 02 · Rank

    Last 28 finalized days vs the 28 before

    Monday mail goes out 7:00 AM Eastern. Because GSC lags, the window usually ends Thursday or Friday — not Sunday. We say so in the email. Floor: 30 clicks in the prior window, 10 clicks lost.

  3. 03 · Tag

    Held / Collapsed / CTR-only

    Three failure modes. Not “algorithm update.” Not a vibe. The tag decides whether the writer should touch the snippet, the substance, or ask SEO to look at coverage.

  4. 04 · Brief

    Half a page, top 8 URLs

    Losing queries, what to change, what not to change. Forward it to the writer. We do not open WordPress. We do not commit to Git. We do not hit publish.

Impressions held

Still shown. Clicks fell anyway.

Impressions roughly flat. Rank usually slipped inside the SERP, or a new result took the click. Writer + title work, not a post-mortem on indexing.

Impressions collapsed

Google is showing it less.

Impressions down ≥20%. Demand moved, the URL dropped, or coverage broke. Do not “refresh the intro” until someone checks which.

CTR-only

Same impressions. Same position. Worse CTR.

The snippet is losing. Title, meta, date, or a SERP feature. This is the cheapest refresh in the queue — and the one spreadsheets miss because “rank looks fine.”

What you buy

A queue that arrives. Not another SEO login.

One email per connected property, every Monday. Agency plan: ten properties, ten emails — so you can forward client A’s queue to client A’s writer without a portal.

  • Connect Google Search Console (read-only).
  • We ingest page-level clicks, impressions, CTR, position.
  • Monday: ranked loss list, pattern tags, briefs on the top eight.
  • Later: 15 commercial AI prompts a week, still not auto-publish.

What you do not buy

We will not write into production.

No CMS connection. No auto-publish. No “apply this H1.” If a vendor offers to push copy live from an LLM, that is a different product with a different failure mode. We will not add it because a demo deck wants a magic button.

  • Not a rank tracker.
  • Not a backlink index.
  • Not an Ahrefs replacement — we do not have their index and do not want it for this job.
  • Not SEOTesting. They are a GSC reporting and testing suite. We are the Monday queue.

Pricing

Two SKUs. Slots are GSC properties.

USD, billed monthly through Clerk. Cancel in the billing portal. No “call us for Agency.”

In-house / one site

Property

$49 / mo

One Search Console property. One Monday email.

  • 1 GSC property · URL-prefix or domain
  • Nightly finalized ingest
  • Top 8 briefs
  • Read-only Google access

SEO agencies

Agency

$278 / mo

Ten properties. One email per property, so the queue is forwardable.

  • 10 GSC properties · $27.80 each vs $49
  • Same ranking, tags, briefs
  • Per-property recipient
  • No client-facing portal in v1

Waitlist

Tell us the property. We’ll send a Monday sample when your slot opens.

No fake “2,847 marketers joined this week.” If you run an agency, say so — that is the plan we are building first.

You’re on the list. We’ll email this address when a slot is ready — no Monday queue until you connect Search Console.

Posts to /api/waitlist. If that isn’t up yet, your mail client opens a message to waitlist@refreshqueue.com. We don’t buy ads with this list.

FAQ

The two questions we expect.

Isn’t this just Ahrefs?

No. Ahrefs estimates traffic from its own index. Useful for prospecting, competitor pages, and links. Useless as a source of truth for “what did this client actually lose in Google last month.” RefreshQueue does not ingest Ahrefs. We will not show an Ahrefs number next to a GSC number and pretend they agree.

If your Monday meeting is about referring domains, you still need Ahrefs. If it is about which URLs to refresh this week, you need the click loss from Search Console, ranked.

Isn’t this just SEOTesting?

SEOTesting is a GSC reporting and testing suite — decay reports, annotations, time-based tests. You log in and run it. That is a real product, and if you already live there, keep it.

RefreshQueue is not a test harness. It is one ranked email, every Monday, with a failure-mode tag and a brief a writer can start from. We do not do split tests, cannibalization explorers, or forecast-vs-actual. We also refuse to publish to the live site, which several “refresh” tools are happy to do.

Why absolute lost clicks instead of percent drop?

A URL that went 40 → 10 is a 75% drop and a 30-click problem. A URL that went 1,200 → 900 is a 25% drop and a 300-click problem. Writers are expensive. Rank the work by clicks you can actually get back, not by the scariest percentage in the sheet.

Do you write the refresh and put it live?

No. Half-page brief, top eight URLs. Your writer (or you) does the work in your CMS. There is no production OAuth, no “sync to WordPress,” no auto-generated H1 applied on your behalf. If that is the feature you want, we are the wrong vendor.

What is a GSC property on the Agency plan?

Exactly what Search Console calls a property: a URL-prefix (https://www.example.com/) or a domain property (sc-domain:example.com). Ten slots. Connecting both the domain property and a prefix on the same host uses two slots — we warn you, we do not silently merge.

Will the Monday email include this weekend?

Usually not. We only use Search Console’s finalized data. The 28-day window ends on the latest finalized day, typically three-ish days behind. The email states the dates. We would rather be three days late and true than invent Sunday.